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Brevard For Sale By Owners'

Quiz: Are you ready to sell your investment on your own?

Many homeowners believe that to maximize their profit on a home sale they should sell it themselves. At first glance, they feel selling a home is simple and why should they pay a broker fees for something they could do themselves? In fact, only 24% of all the homes sold in Brevard County last year were sold For Sale By Owner (F.S.B.O.).

However, close to 50% of the F.S.B.O.'s said that they would hire a professional brevard realtor next time they sold. Thirty percent said they were unhappy with the results they achieved by choosing FSBO. Why?

Many F.S.B.O.'s have said that the time, paperwork and everyday responsibilities involved were not worth the amount of money they saved in commissions. For others, the financial savings were even more disappointing. By the time they figured the amount of fees paid to outside consultants, inspectors, appraisers, title lawyers, escrow and loan officers, marketing, advertising... imagine doing the above mentioned while working full time and having to pick-up your children from soccer practice. Many agreed they would have been better off having paid the broker's fee which would have included many of these charges up front and freed up more of your schedule for your other arrangements.

If you get nervous at the thought of showing your house to strangers, negotiating directly with the buyer, and working with title agents, you must either get past your discomfort or list the house with a broker.

"A lot of people don't want to deal with the confrontation of negotiating a sale nor do they have negotiation skills to do so."
says Lee Burbidge, real estate author.

The biggest mistake people make when trying to sell their own home is "not being realistic to values," Burbidge says. "People generally think their houses are worth more than they are because it's their home," he adds. "They put in special walnut cabinets and they cost a lot, but the guy who wants to buy it doesn't like walnut."

Being a professional real estate agent, I tend to go with the hard facts: How much do houses in the neighborhood go for per square foot? Are prices generally rising or falling, and how fast? How much are extras worth? For example, your in-ground swimming pool might have cost $12,000 to install, but houses in your neighborhood with pools sell for 6,000 more than comparable houses without pools. That means the pool is worth $6,000, not $12,000, to a buyer.

Are you prepared for the arduous task of selling your home on your own? View the FSBO Check List
Are you ready for the arduous task of selling
your Brevard property on your own?

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